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Woolworths New Zealand has replaced its long-running three-for-$20 meat and seafood promotion with a three-for-$24.99 offer. The change raises the upfront price of the three-item bundle by $4.99.
The original deal had been available since 2018. Woolworths says the refreshed range responds to shoppers who wanted bigger portions and more variety for family meals.
Shoppers now pay $24.99 for three eligible packs instead of $20. Woolworths says it has added more than 10 choices, including a 950-gram fresh whole chicken, bacon and rump steak, and increased the pack sizes of more than 30 existing products.
The checkout price is about 25 percent higher. Woolworths says the cost per unit or kilogram is the same as, or better than, the previous deal on most participating products because many packs are larger. That is the company’s claim, not a guarantee for every combination a shopper chooses.
After roughly eight years, the three-for-$20 offer had become a familiar part of many New Zealand grocery trips. A change to a promotion whose price was central to its name is easy to notice, especially for households watching food costs closely.
Bigger packs may make some meals easier to plan, while the extra $4.99 at checkout may matter more to shoppers working within a fixed budget. The value of the replacement offer depends on which products are selected and how much each pack contains.
The clearest comparison is the price per kilogram or per unit on each eligible pack, alongside its weight and regular shelf price. A lower unit price can help offset the higher bundle total, but customers still have to spend $24.99 to use the three-item offer.
The old multi-buy promotion has therefore changed rather than disappeared. Whether the new range is better value will vary by product and by household.